This year they started a season pass special for t...

This year they started a season pass special for the IKON pass. They NEVER DETAILED THE DEADLINE. Instead they used a marketing strategy that only said "prices go up 4/24". Most people lock a date in their head and the only date on all the sales literature and emails was 4/24. The deadline was 4/23. Really this is how you treat customers with a very expensive pass?