Ordered a single shirt using the smart fit algorit...

Ordered a single shirt using the smart fit algorithm assuming that it would require some adjustment and I would resort to manual measurements. It fit perfectly. Surprised and Impressed.

Have ordered another 6 shirts (slightly different collar/trim options) and now have my go to shirt vendor.

This is the simplest/fastest most user friendly shirt vendor I have seen in 20 years of purchasing made-to-order shirts