A distinctly average experience. Only a few activi...

A distinctly average experience. Only a few activities, with the tour of the factory consisting of a super brief and disjointed history, a poor cinema reel, and then three odd areas of entertainment (writing your name in chocolate, tempering chocolate, and a bizzare little ride), all of which last about ten minutes. Outside of the main tour is the Bournville musem which is hidden away, despite being the best area for some sense of the scale/history of Cadbury. The outdoor play area is fine, though there are far better (such as Cannon Hall Farm), and the areas to eat food in are poor (really expensive and not great quality). My children still had a good time, and enjoyed the 4D cinema (again this is outside), but I'd be hard pressed to recommend it.

Fundamentally, what sort of chocolate factory tour doesn't show a factory, how their chocolate is made (besides a tiny fake lab), or what goes into the design of bars? Even my son, who's 4, couldn't understand why there wasn't a "factory", and instead was just a series of corridors.