First, I'll say that Paul strikes me as a nice guy...

First, I'll say that Paul strikes me as a nice guy. It's one of the reasons I tried to use his company. Unfortunately, after receiving a quote, being told work on the roof would be started after a three week wait, waiting those three weeks, then not receiving a response to my texts, Paul told me he'd forgotten about his commitment as he was too busy. He also let me know he had confused our job for another. I expressed to Paul that his handling of this was very unprofessional and I'll be moving on with another company. I hate to leave a negative review, and I'm typically a loyal, easy to please customer, but despite Paul's friendliness, I feel that he has wasted a lot of our time when he could have just said no from the start. Honoring commitments made seems to be an aspect of service uncommon to the roofing industry.

Edit: No Paul, you didn't do a bad job. I had every reason to expect you to do a superb job, but you wasted a good bit of my time by not honoring your commitment. It is also a time investment to try to find, and schedule another contractor to do the work. My time may not be priceless, but it does have some value. Again, I think you're a good guy, and you probably would have done a good job, but the lack of professionalism shown to me merits the review I've given you.