Paul McKnight

Review of The Abstrakt Group

After a year and a half of partnering with Abstrak...

After a year and a half of partnering with Abstrakt, we have finally started to get some traction on the B2B appointments that have been set. For anyone considering working with Abstrakt, there are a few things that you have to understand and be prepared for. Otherwise you may be disappointed as some of the folks who have left 1 star reviews.
1. This is a partnership that requires your full attention. The folks at Abstrakt have a great process and are good at what they do, but they are not necessarily experts in your particular industry or local business environment. You have to stay actively involved to make tweaks to the messaging, strategy, and ultimately the success of the campaign.
2. Like all marketing and outbound sales efforts, this process will take time to produce profitability. You need to be in a position to sustain monthly payments for as long as your sales cycle really takes. In some cases that can be a full year (give or take).
3. You have to have a good sales process to be able to close these deals! Know your target well and know how to close the deal. Abstrakt will get you appointments with the targets you specify, so pay attention and adjust as needed. In my experience, our B2B sales process needed some work and it took time to tailor the messaging, pitch, and closing tactics to make this work well.
After seeing some success this year, we have now started a 2nd campaign with Abstrakt and will continue to partner with them to grow our commercial client list.
Good Luck!