If you're coming to Ventura, make a stop at Great ...

If you're coming to Ventura, make a stop at Great Pacific Iron Works, the flagship store for Patagonia. It's next to the corporate offices and in an historic building at the far north end of town. The staff at the store are friendly, helpful and kind. Ask them for guidance! They will not try to sell you something you don't need and will help you find the right gear. Growing up in Ventura, I came here often and remember full well being told to buy something cheaper elsewhere for one trip, but that a specific jacket would be a good purchase for the backpacking trip I was about to take. What other store would guide you like that?!