Pikes Peak has made a positive impact to National ...

Pikes Peak has made a positive impact to National Corporate Housing s business by developing an ongoing, consistent and powerful social media program. Rachel and team manage creating original content, as well as finding and reusing existing content for our social media program. The content specifically has helped us develop a strong thought-leader type image where we choose purposefully to balance the amount of marketing material, with helpful advice and colorful commentary. The team manages our content to include the right mix of subjects, cities and advertisements to drive leads and engage our followers in a thoughtful way. Since we have launched our social media program we have experienced positive results and have increased our spend, frequency and reach accordingly.

The social media team at Pikes Peak is responsive and creative and balance that with in-depth reporting and analytics which are used to measure our success and to share with our internal stakeholders. Often times social media is a hard sell as a marketing professional I know the impact a good program can have, however without the analytics to support this assertion, as well as to drive improvement, social media is hard to assign a value and ROI to. Social media programs are infamously unsuccessful when handled ad-hoc and are only successful when a long-term approach is maintained. The program Pikes Peak has developed combines all aspects of successful social media best-practices to consistently drive revenue and engagement from our clients and the public at-large and allow us to measure, improve and report upon the program in a consistent and professional manner. I highly recommend engagement with Pikes Peak in the development of a robust social media program.

DIRECTOR OF MARKETING
National Corporate Housing