A sophisticated high-end exclusive lounge bar turn...

A sophisticated high-end exclusive lounge bar turned into a cheap discotheque. Cover charges are waived at smallest excuse. Drinks are offered free. Ladies receive surprise gifts. If you are confident of your brand power, why would you cheapen your offer?

I have also heard that it is rapidly turning into a pick up place. What else would you expect from a brand that claims to be in 'pursuit of pleasure'? This could very well be the tagline of a strip club.
I bet the original owners are cringing.