"The Think less, abide by the Creative Directors' ...

"The Think less, abide by the Creative Directors' old school rules and produce more" policy, led to Two Twelve's metamorphosis from an innovative company under the full leadership of its principal circa 2009 into a company that can barely able to sustain its presence on the NYC design map under the leadership of its present Creative Directors. With the "Think less" policy comes the "Higher more, pay less" too.