Beautiful sports club which, from a hypothetical p...

Beautiful sports club which, from a hypothetical point of view, has all the potential to be the best premium health club in the Gooi area. However, because no attention is paid to some simple but essential details, this sports club may i.m.o. do not wear a 'premium' label.
The basis is in order; the sports facilities are good and of high quality. There is ample parking space, the ambiance can be called 'premium' and there is a health food bar. As a customer I do not get a 'luxury' feeling during my stay, while I would like to pay extra for this experience as a selling point of this sports club.

The premium experience is not achieved due to the following shortcomings: (1) 0.20 extra (cash!) Each time for the safe storage of your belongings in the dressing room, (2) a lukewarm, uncomfortable anti-wellness shower after exercise , (3) no personal attention from the sports instructors in the room, (4) hygiene showers and sauna is sometimes insufficient (5) food bar: juices and snacks are not always fresh in my opinion.

Everything suggests that people prefer to keep on muddling and there is no room to take care of details, which are essential for the success of a premium sports club! Small irritations that initially seem banal, I think have a major effect on general customer satisfaction and customer loyalty. This stands or falls to what extent the customer feels welcome. It goes wrong in the dressing room. The message from the management is made perfectly known by asking for money for the one-time use of a locker. This is called aggressive sales, because you need a locker. But also the question that immediately arises in my mind: Can this sports club no longer exist if they do not take the 20 cents with them? If customers pay premium amounts for a premium all-in membership and then 0.20 per locker is asked at a time, this is rather ironic, as a company you radiate that it is probably not going well with the business and customer friendliness is no longer seen as a priority. "You help us to keep financially afloat, if you do not do this, then your things can be stolen from us". This is probably not the actual reasoning behind it, but is this the message that you want to give the customer? Is such a negative charge worth 20 cents? Things can also be different: Investing in a simple but modern safe system (buying a one-time lock 10 at the counter, this is also the case in expensive sports clubs) ensures that the members feel welcome and the irritation is not already in the dressing room begins.

After working out, people want to be able to take a hot shower, even with simple football clubs, this is done, why not in this premium club? When I have a cold shower for the umpteenth time after exercise, I don't have the feeling that I am appreciated as a customer. That cannot be the approach of this company. The other shortcomings that I have mentioned speak for themselves.

Managers of S & W: Make this beautiful case stand out more by paying attention to the details and by thinking as well why certain choices are being made and what effect they can have on the customer!