Personally for me the price to ride this is obnoxi...

Personally for me the price to ride this is obnoxious. The queue was to long to even be worth purchasing tickets the first day I tried. Buy a fast pass, the extra 10$ and scheduled time is worth much more than the hours of wasted time you will spend in line. Also there was street entertainment around the venu that was worth checking out. If you want to avoid the crowds, Lambeth Bridge offers a nice view of the London Eye.