It is a fairly nice experience, and the pricing is...

It is a fairly nice experience, and the pricing isn't too bad if you consider that it's London. However, a key attraction, which is the chance to see Westminster and Big Ben from the air, is obviously limited due to renovation right now. If you're fine with seeing little other than scaffold in one direction and just want to look at the rest of the City and say you rode the eye, go ahead with it.