Chris Conrady Review of Common thread collective
I'm glad to see other 1 star reviews coming in. It...
I'm glad to see other 1 star reviews coming in. It confirms that other clients were also less than satisfied.
We hired CTC in September of 2020. The experience was pleasant for the first month, going through the onboarding and strategy sessions. I was starting to get excited as were coming into Q4, the busiest time of the year for us.
After that first month, as other reviews pointed out, things quickly went downhill FAST.
We were paying them $15,000 per month. Our brand had just crossed 8 figures in revenue at the time, so we needed some heavy hitters when it came to marketing.
Our "Growth Team" was comprised of 5 people, each of which was skilled in a specific area (like writing copy or designing creative). On the outside, it sounds like the Dream Team but it couldn't be more far from.
Our "Growth Team" proved quickly to be very incompetent, even with the most basic of tasks. I could tell right away that none of these had real world experience with owning a business or running ads, and were just talking heads with Bachelors degrees.
No matter how many meetings and strategy sessions we had we the Growth Team, it seemed they just couldn't understand our business. The ad creative and copy was always off brand and resembled something you could buy for $5 on Fiverr.
We raised issues and concerns with the team many times, things never improved.
When it came to FB Ad ROAS, it was horrible. We weren't even breaking even, let alone making enough to pay their monthly fee.
I tried many times to tell them how we've done things in the past, highlighting the fact that: THIS IS WHAT WORKS, DO THIS. It's almost like they were following a rulebook that doesn't allow them to be personable with clients and actually develop a working relationship.
Working with our Growth Team was... weird. It was almost like all the members of team never communicated with each other, and the only time they did was on our weekly Zoom calls.
After a few months of working with CTC, the tension was high. Things weren't improving. I even opted to run the ads myself for the rest of the holiday season because I knew I'd get better results and wouldn't be losing money hand over first like they were.
When I opted for a "break" from them, I was met with senior executives and managers, explaining why that's a bad decision and so on. So I gave them another chance. And I'm sorry I did.
Start of 2021, I told them that I won't be requiring their services anymore. Unfortunately since I signed their monthly services contract, I had to foot the remaining $45,000 or so or get sent to collections. It was incredibly frustrating, but I just wanted it to be over.
In my experience with ad agencies, hiring the small guys vs the large agencies like CTC is always best.
Our last agency, we were paying them just $4,000 per month. Just 2 people worked for the agency (the founders). Hiring them was the best decision and took the business to the next level. My biggest regret is ending our services with them to hire CTC.
Don't let all the social proof, case studies and elaborate website fool you. CTC is clearly not what it used to be.

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