Common Thread is our paid acquisition and customer...

Common Thread is our paid acquisition and customer retention agency, and we are working with them on three separate channels: email, Google, and Facebook. They are providing us with various services, and most of them involve content creation. They create and execute email and Facebook advertisements, and they also help us evaluate our campaigns.

The content they produce for us has written and visual elements. Occasionally, they rework video content, but they also make their own 10 15-second videos. They create original content every quarter to date, those have been exclusively live-action videos, and they have a lot of user-generated focused content, which is of higher quality than an iPhone video. However, since we re doing social advertisement, they try to retain a natural feel on their shots.

Additionally, they have continuously built and refined our website s pop-ups using JustUno.

We have worked with around 8 12 people. We have an account manager who s present in every conversation. They re aware of every meeting, and they handle reporting. Additionally, they resolve high-level, niche tasks. We also communicate directly with project leads whenever we need to go into detail about something.

Common Thread s email campaigns have resulted in a few hundred additional website subscribers a month, amounting to a 10% 20% uptick.

Their ability to produce content has been incredible. We ve doubled the email we sent and maintained a consistent performance the whole time. They have certainly overproduced, but without jeopardizing our output.

Previously, we had 8 10 email campaigns per month. With Common Thread s help, we ve jumped to 18 20 campaigns while maintaining our higher-than-industry-average metrics. Overall, they ve done an excellent job of upping our content production.

Common Thread is a very collaborative company their key officers are even present during our Zoom meetings. They give a small team vibe, and we feel they are very focused on our account they make us feel like we re their only client.

Common Thread is, by far, the most digitally-focused agency I ve worked with. They have their own app, which helps us report on several metrics and bring everything together. We don t have to jump into 40 different resources and cherry-pick information; we just use their platform, and we can see how our campaigns are performing.

They also give us industry benchmarks so we can see how we're performing against their other clients. It s been helpful for us to know that we ve been doing well in certain metrics.

Common Thread s other strength is communication they're the best communicators I've worked with so far. They set up a system where we feel very comfortable reaching out to their team at any point during the workweek. Their communication skills and ability to foster a healthy team environment are impressive.

Common Thread s team is very personable. I know they have many clients, and I understand that they work in a fast-paced industry. It ll be easier for them not to pay attention to so many clients. Despite that, they do an excellent job of developing a community when you work with them.

Anything that s performance-based is completely volatile. I wouldn t fault them if our Facebook campaign doesn't perform well in one month.

The only area of improvement I can think of is their documentation. They do a really good job with PowerPoint, but it's not always overly detailed. If we create an email or Facebook campaign, they don t document it in their report. Having screenshots would be helpful, so I can easily share their reports with my supervisor.

Common Thread does an outstanding job of explaining details. They re very data-focused, but sometimes, their data requires prerequisite knowledge. You should have a general understanding about email, Facebook, Google, and their associated metrics. You don t want to go in there cold.

Common Thread is a step up from an entry-level agency, but they ll put you in a position where you can be very successful.