Common Thread s deliverables revolve around achiev...

Common Thread s deliverables revolve around achieving a specified return on ad spend (ROAS) that we find reasonable. Our goal is to grow our ad spend and audience while delivering better results in a responsible fashion that propels the business forward. At present, we re exploring their other offers, specifically email retention services.

I mainly interact with their Facebook, Instagram, and Google media buyers.

I was a listener of a podcast by Andrew (Former VP of Growth), and I researched who he was and where he worked. Then, I started watching some of the webinars that Taylor (Managing Partner) put out. After that, I became a subscriber of the admissions program by Common Thread. I thought they provided real value, so I hired them.

We ve invested around $150,000 $200,000 in this partnership.

We started working together in July 2021, and the engagement is ongoing. I started talking to them long before that; I circled around them until it made more sense to take the leap as our business grew.

We ve seen a dramatic improvement in our ROAS and revenue. August 2021, which is typically a slow month, has been more profitable than December 2020. Common Thread s work in those aspects is driving the increase in large part.

Common Thread has done a great job at project management. They send out a biweekly questionnaire to check out how we feel about their experience. To communicate, we mainly use Slack and emails. We also have a weekly Zoom call.

Common Thread takes a holistic brand approach to their clients businesses; they understand the balance between paid media, organic traffic, and owned resources. Overall, I ve learned a lot from Taylor about running an e-commerce business as I have about marketing.

Moreover, their team is great at marketing; their holistic perspective on a company makes their marketing management powerful and impactful. E-commerce is a unique beast. Those of us who are thrusted unwittingly but happily into this space see a void in the marketplace that void needs the holistic knowledge that Common Thread shares on a regular basis.

It would be nice to occasionally touch bases with their senior management to give some feedback or thoughts on the engagement. For context, Common Thread welcomes customers using a series of inspiring materials. However, it s better if we can see the faces behind those materials looking into the specifics of our account. That way, the experience will be authentic and personal.

That being said, the team is doing a great job, and I give them consistently high marks because of that. In other words, this isn t a criticism; it s just a way to gild the lily.

Bring an open mind and do your homework so you can hit the ground running. That way, you ll understand what Common Thread is talking about, and you ll make informed decisions. We re a small company, and doing our homework has been to our great benefit. We understand what we re asking them to do on our behalf, so we can evaluate the suggestions they make. Simply put, Common Thread is sophisticated and smart. As a client, you must be as well-prepared as they are.