A good place to take kids, especially if the weath...

A good place to take kids, especially if the weather is bad as it's mostly indoors. They have tried to do as much as possible to keep things interesting, especially considering the factory doesn't do much of the manufacturing process (if any?) these days.

The tour itself covered the history of chocolate from its aristocratic colonial origins to the mass market appeal of the general populus. And also the manufacturing process which was quite interesting from the videos and exhibits. You got enough chocolate to eat to feel suitably sick and got the opportunity to see it being worked and moulded too. I'd skip the car ride unless the queues are short.

I felt however there was a little too much emphasis on the history of the company and their values and too little on the current equivalent. In the past the company built an entire town for the workforce to be healthier and happier and educated; where as more recently they boast about some staff volunteering in the community and nothing about what has happened since a faceless multinational American conglomerate took over and moved most of production abroad!

Ticket prices were reasonable, but be prepared for the upsell along the way. I'd also recommend being fed and watered before you arrive because the prices of sandwiches and bottled drinks are extortionate.