Great hotel, in fact there are two different hotel...

Great hotel, in fact there are two different hotels (Torre de Mar & Casa de Playa). Torre de Mar is more business minded and Casa de Playa more family oriented. Nevertheless I stayed with my family in Torre de Mar and enjoyed all the amenities for kids in casa de playa. Food & Drinks are excellent, beach is not private but it is closely guarded and safe, with so many pools and entertainment we almost didn't go to the beach though.
An improvement point is the fact that the hotel has many stores, but I think it lacks a convenient store in the premises, I had to order dipers to be delivered to my room, but if I had a convenient store I would have bought that there and probably many other simple stuff, like sunscreen, etc. My experience was great and my kids enjoyed the Kids club.