Straight Forward Construction

Straight Forward Construction is a veteran-owned, family-operated roofing and general contracting firm founded in Auburndale, Florida in 2018. The company focuses on residential, commercial, HOA, and multi-family roofing projects including repairs, replacements, storm damage inspections, and seamless gutters. They also offer general contracting services for interior and exterior home improvements such as window resealing, stucco repairs, drywall fixes, and finish work.

Straight Forward Construction serves Auburndale and surrounding communities across Central Florida, including Lakeland, Winter Haven, Davenport, Lake Wales, Bartow, Plant City, Tampa, Brandon, and St. Petersburg. The team explicitly states they cover 60+ counties in Florida and can confirm coverage once a property city is submitted with a request.

The company emphasizes a 'Straight Forward Difference' built on precision, clear communication, and family-owned accountability. They aim to provide direct answers about roof needs, defined scopes, and Florida-tough materials before any sales pitch occurs. Their process prioritizes veteran attention to detail and efficient installation, often completing standard residential replacements in one to three days.

Clients can initiate a project by requesting a free inspection or a roofing consultation through their website contact form or by calling (863) 289-6654. The intake process requires details about the property condition, location, and timing urgency to determine the next practical step for the property owner.

The business offers a range of roofing services including roof repair, roof replacement, storm damage repair, commercial roofing, and seamless gutters. For general contracting, they handle exterior sealing, façade work, drywall repairs, painting, flooring, and renovation support to coordinate multiple trades into one clear scope.

Straight Forward Construction states that many standard residential roof replacements are completed in one to three days depending on scope, weather, and site conditions. They also note that their general contracting projects involve logical work sequencing to repair the cause of damage rather than just addressing cosmetic symptoms like peeling paint or soft drywall.

The company highlights that their materials are selected specifically for Florida weather conditions, including heat, wind, heavy rain, humidity, and long-term exposure. They use Florida-tough systems and assemblies to ensure the roof performs well under local environmental stressors.

Straight Forward Construction operates with a clear written project scope and direct customer communication from inspection through cleanup. They treat every property with the same care they would expect for their own family's home, ensuring property protection and a clean closeout after the work is finished.

The business was founded in 2018 by Jacob Echeverri after returning from military service. The company has completed over 5,000 projects and maintains a 4.9-star rating based on real customer experiences across Florida.

Some users on Reddit have asked about custom designs for carports, which aligns with the general contracting services Straight Forward Construction provides for exterior repairs and façade work. The company can handle targeted improvements for areas that need attention, such as sealing windows or repairing stucco.

The business encourages customers to provide specific details like property type, location, and timing urgency when submitting a request. They also offer general contracting and home improvement services alongside their primary roofing focus.

Straight Forward Construction is licensed and insured, and they explicitly state they are a veteran-owned contractor serving Polk County and Central Florida. They also mention being BBB Accredited and Angi Approved to demonstrate professional standards and independent service history.

The company's website mentions that they can help with roof inspections, storm damage assessments, and gutter guard installations. They also provide general contracting support for projects involving demolition, repair, preparation, and coordination around larger renovations.

Straight Forward Construction positions itself as a source for straightforward honesty and plain-English guidance, avoiding high-pressure sales processes. They aim to help customers understand what their property actually needs, whether that is a repair or a full replacement.

You can reach Straight Forward Construction by phone at 8632896654.