GoodTap

GoodTap is a digital loyalty and rewards platform for independent businesses like cafés, salons, bakeries, wellness providers, retailers, and gyms. It uses QR codes, NFC, and wallet-native passes that customers save to Apple Wallet or Google Wallet, eliminating the need for a dedicated customer app or paper cards. The service tracks visits, new sign-ups, and rewards redeemed through a business dashboard.

Customers scan a custom QR plaque, add a branded pass to their Apple or Google Wallet, and tap to collect rewards on return visits. The process requires no customer app download and keeps the loyalty experience within the phone they already carry. Staff can use a team scanner to manage the collection flow.

The launch kit costs C$199 shipped or C$249 installed per location and includes a custom QR plaque, NFC collection setup, and a branded Wallet pass. There are no per-customer, per-stamp, or per-reward fees, and the Basic plan is C$59 per location per month. The Pro plan is C$99 per location per month and includes up to 4 consented Wallet campaigns per month.

The Basic plan provides one loyalty program per location with Apple and Google Wallet passes, while the Pro plan adds rolling out growth tools and 30-day lapsed-customer return automation. New users can try the service for free with the first month free, and reaching 30 customer sign-ups makes the next month free as well. First 20 founding businesses receive Basic at C$0 for their first two months after launch.

GoodTap is designed for independent businesses that want a simple loyalty experience without a dedicated customer app. It supports multiple industries including cafés, salons, bakeries, wellness providers, retailers, and gyms & studios. The platform operates in Canada with a supported Canadian launch.

The business dashboard allows owners and staff to see returns and rewards while giving the right staff access to the scanner. It provides live insights on visits, new sign-ups, and rewards redeemed without requiring complex technical skills. Team access ensures that the right people can manage the loyalty program efficiently.

GoodTap uses a privacy-first design that keeps service data separate from optional marketing consent. Customers have clear choices regarding their data, ensuring that privacy is maintained throughout the loyalty experience. This approach aligns with modern data protection expectations for digital services.

The platform integrates with both Apple Wallet and Google Wallet, allowing customers to use the phone they already carry. This compatibility ensures that no additional hardware or software is required beyond what customers already have. The wallet-native approach simplifies the adoption process for both merchants and customers.

The launch kit includes a custom QR plaque, NFC collection setup, and a branded Wallet pass. Merchants can choose between a shipped setup or an on-site installation for their custom QR plaque. This flexibility allows businesses to select the most convenient delivery method for their needs.

The Pro plan introduces features in stages, starting with rolling out growth tools and consented Wallet campaigns. Marketing and location features require customer permission and Wallet-platform availability, ensuring a smooth integration. This phased approach helps businesses adapt to new features as they become available.

GoodTap offers a free trial for the first month, with an additional free month if 30 customer sign-ups are reached. The Basic plan costs C$59 per location per month, while the Pro plan is C$99 per location per month. These pricing structures are designed to be transparent and straightforward for businesses of all sizes.

The platform supports multiple languages, including French, as indicated by the availability of French translations for privacy and terms. This multilingual support ensures that Canadian businesses can communicate effectively with their customers. The service is tailored to meet the needs of diverse markets within Canada.

The business dashboard provides live insights on visits, new sign-ups, and rewards redeemed, allowing merchants to track their loyalty program's performance. This real-time data helps businesses make informed decisions about their marketing strategies and customer engagement. The dashboard is a key feature for managing and optimizing the loyalty program.

GoodTap is a Canadian company that supports a supported Canadian launch. It is designed to work seamlessly with Apple and Google Wallets, which are widely used in Canada. The platform is built to meet the specific needs of Canadian businesses and their customers.

You can reach GoodTap by e-mail at [email protected].