We Are Base

We Are Base: A Comprehensive Guide to the Rebranding of Passenger

In September 2019, We Are Base underwent a significant transformation and became Passenger. The rebranding was a strategic move that aimed to reflect the company's growth and evolution over the years. In this comprehensive guide, we will delve into the reasons behind the rebranding, what it means for customers and partners, and how it positions Passenger as a leader in its industry.

The History of We Are Base

Before we dive into the details of Passenger's rebranding, let's take a quick look at We Are Base's history. Founded in 2008 by Richard Baker and Benno Wasserstein, We Are Base started as a digital agency that focused on creating websites and digital marketing campaigns for clients across various industries.

Over time, We Are Base expanded its services to include software development, user experience design, data analytics, and more. The company also grew its client base to include some of the world's leading brands such as Coca-Cola European Partners, Unilever Food Solutions, and Royal Mail.

Despite its success in delivering innovative solutions for clients' digital needs over more than ten years under their belt; however; they felt like they needed something new - something that would better represent who they are today.

The Rebranding Process

In early 2019 after much deliberation with their team members about what direction they wanted to take their business next; Richard Baker (CEO) announced that "We are going through an exciting period of change here at We Are Base." He went on further saying "Our business has evolved significantly since our inception over ten years ago."

The decision to rebrand was not taken lightly but was seen as necessary given how much had changed since their founding days. They wanted something fresh yet still reflective enough so people could recognize them easily without losing sight or connection with where they came from originally - hence why 'Passenger' seemed like such an appropriate name choice!

What Does This Mean For Customers?

For existing customers of We Are Base who have now become passengers with us at Passenger – there is no need for concern! All current contracts will remain valid under our new name without any changes made unless otherwise agreed upon beforehand between both parties involved (i.e., you & us).

As part of our commitment towards providing excellent service levels throughout this transition period; we have ensured all contact details remain unchanged so you can continue reaching out via phone or email just like before if you need assistance from us regarding anything related specifically towards your account(s).

What Does This Mean For Partners?

For partners working alongside us here at Passenger – again there is no need for concern! Our partnership agreements will remain valid under our new name without any changes made unless otherwise agreed upon beforehand between both parties involved (i.e., you & us).

As part of our commitment towards providing excellent service levels throughout this transition period; we have ensured all contact details remain unchanged so you can continue reaching out via phone or email just like before if you need assistance from us regarding anything related specifically towards your partnership(s).

Why Choose Passenger?

With over ten years' experience in delivering innovative solutions across various industries globally combined with an unwavering commitment towards excellence when it comes down customer satisfaction levels – choosing passenger means choosing quality every time!

Our team consists only ever highly skilled professionals who work tirelessly day-in-day-out ensuring each project undertaken meets expectations set forth by ourselves along with those set forth by each individual client/partner alike too!

Conclusion

In conclusion: If you're looking for an experienced partner who can help take your business forward while maintaining high standards throughout every aspect possible then look no further than passenger! With decades worth combined expertise within fields ranging anywhere from software development right through user experience design/data analytics etc.; rest assured knowing whatever needs may arise during any project undertaken together shall be met head-on thanks largely due diligence shown consistently throughout everything done here at passenger!