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What does Vic and Bert do?
Vic and Bert is an Australian women's fashion label that sells a curated range of premium-but-accessible womenswear and accessories online, with knitwear, tailored trousers, shirts, denim, jackets, dresses and cold-weather accessories among its offerings. The brand was founded by Mel Vincent and positions itself around luxury fabrics at relatively affordable price points, a 'girl-meets-boy' feminine/masculine aesthetic, and sustainable, limited-run production. It also operates a wholesale arm and has a physical presence in addition to its Shopify storefront.
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Vic and Bert is an Australian women's fashion label (an online Shopify store, priced in AUD with free domestic shipping over $300) founded by Mel Vincent. It sells a curated range of timeless, high-quality womenswear and accessories, with a signature aesthetic that blends femininity and masculinity — described on the site as a "girl-meets-boy" influence. The positioning sits in the premium-but-accessible bracket: luxury fabrics at relatively affordable price points.
The product range centres heavily on knitwear — cashmere, merino and wool knits, cardigans, vests and polos make up a large share of the catalogue (pieces like the Colin, Hilary and Roger cashmere knits run from roughly $289 to $659). Alongside that sit tailored suit pants and trousers (including the Raf Pant in acetate and in fine suiting), shirts (cotton, linen and brushed cotton), tees, denim and carpenter pants, jackets, dresses, skirts, and cold-weather accessories like beanies, scarves and gloves. Most of the current site is showing an Autumn/Winter 26 (A/W26) collection.
The brand leans on a few core values: premium and sustainable materials, limited production runs, recycled packaging, and timeless design intended to minimise waste. It also operates a wholesale/stockist arm ("Become a Wholesaler") and has a physical presence ("Visit Us"), so it's not purely direct-to-consumer.
- Website
- vicandbert.com
- Phone
- +61 425 902 228
- mel@vicandbert.com
- Address
- 44 Mountjoy Parade, Lorne, VIC - 3232
- Business hours
- Mon-Fri: 10 am–4 pm ; Sat: 10 am–5 pm; Sun: 10 am–4 pm
- Founded
- 2013
- Categories
- Apparel & fashion