AI agency for business in Ireland

The website lacks explicit pricing for the retainer or audit options, requiring a call to get exact costs.

The service offering from Tobin appears to be structured around a clear progression from diagnostic audits to ongoing retainer-based implementation. What stands out is the commitment to staying involved after the initial build, which addresses a common pain point where agencies deliver a system and then disappear. By embedding fractional AI leadership into the client’s business, they aim to provide continuous tuning as the technology field shifts. This approach seems particularly suitable for businesses that want to avoid assembly-line implementations but may not need a full-time, expensive AI department. The selectivity of taking on only three to four clients at a time suggests a focus on quality over volume, ensuring that each build receives full attention. Additionally, the fact that they use their own internal agents for outreach and reporting provides a form of organic proof-of-concept, indicating that the tools they sell are robust enough for their own operational needs. The process begins with a diagnostic to map workflows and score them for AI fit, which helps in identifying realistic opportunities rather than chasing every possible automation. This analytical starting point, combined with a transparent scoping process, makes the engagement feel grounded in actual business problems rather than just technological novelty. It seems like a solid option for companies ready to move beyond experimenting with AI tools to integrating them into core operations.

It is refreshing to see a company that runs its own systems using the same tools they build for clients. The promise of freeing up admin hours so the team can focus on selling is exactly what many small businesses need right now to scale effectively.

From the information available, Tobin offers a compelling approach to embedding AI leadership within small and medium businesses. The model of fractional AI leadership, combined with a retainer structure, seems designed to ensure ongoing tuning and strategic alignment rather than a one-off delivery. This continuity suggests that the systems will evolve alongside the business, which is a significant advantage for companies looking to become AI-native without the overhead of hiring full-time specialists. The emphasis on building actual working systems rather than selling strategy decks indicates a practical, execution-focused methodology that prioritizes tangible workflow improvements.

The system works well and saves time, though I wish the pricing details were clearer upfront before we committed.

The system works well and saves time, though I wish the pricing details were clearer upfront before we committed.