itsglobal

ITS Global is a development company based in California and Dubai that provides custom software, SaaS platforms, web applications, and digital marketing services. They work with businesses in the United States, United Kingdom, Saudi Arabia, and UAE, offering everything from workflow automation to mobile app creation. The company emphasizes having one accountable team handle the entire process from strategy through build to support.

They provide custom PHP applications, Laravel development, CRM systems, and ERP business systems. Their digital marketing packages include Google Ads, Meta Ads, TikTok Ads, SEO, and email marketing. They also build multi-tenant SaaS products with subscription billing and tenant isolation, as well as mobile applications for both iOS and Android.

The business was founded in Lahore in 2020, then moved to Dubai in 2024, and opened an office in the United States in 2025. Today they operate from California and Dubai, with teams working remotely for clients worldwide.

Clients begin by booking a free consultation through the contact form. During this stage, the team discusses objectives and sends a written scope with an indicative cost. There is no obligation or charge for this initial stage before committing to work.

Quotes are fixed in writing after a short call and do not grow afterwards. Payments are made in milestones consisting of a deposit, stages, and a balance. Media spend for advertising is always kept visibly separate from the management fee.

Campaigns and tracking are usually live within two to three weeks. However, judging performance properly requires enough conversions for the numbers to be stable, which typically means 60 to 90 days for most businesses.

A focused marketing site is typically built in several weeks, while larger custom builds with a content management layer take longer. The exact timeline depends on the scope defined in the written agreement.

Yes, clients own the code, the hosting, and the ad accounts from day one. The repository, hosting, and ad accounts are placed in the client's name immediately, ensuring full ownership of the digital assets.

They work with everything from owner-managed businesses to established companies with internal IT teams. The most important factor is whether there is a clear objective and someone who can make decisions, rather than the size of the organization.

The company uses Laravel for application development, PHP for bespoke applications, and integrates with various third-party services like payments and accounting. They also build APIs that allow systems to talk to each other and create mobile apps for iOS and Android.

Each engagement has a single point of contact who stays with the project from start to finish. Clients also have direct access to the people doing the work, avoiding the loss of detail that can happen when messages are relayed through an account manager.

If demand already exists, paid search usually returns results fastest. If customers do not know they need the product yet, paid social is used to create demand, which requires stronger creative and more patience. The team makes a recommendation rather than selling everything at once.

The company aims for a problem to reach the client from them before the client finds it themselves. They also provide support that continues after the launch, ensuring nothing falls into a gap between suppliers.

They routinely sign non-disclosure agreements and are happy to sign the client's NDA before any detailed conversation about the project takes place. Every quote is written down before it becomes a number to ensure clarity.

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