SEO Testing

SEOTesting is a search engine optimisation testing and reporting platform built to help SEO professionals make data-led decisions without hours of spreadsheet work. It integrates with Google Search Console and Google Analytics to measure clicks, impressions, position, and conversions before and after changes. The tool is developed and maintained by SanityCheck.io Limited, a small independent company based in Bude, Cornwall.

The platform allows users to run time-based SEO tests, SEO split tests, and LLM visibility tests to prove the impact of their work. It also provides reports to generate new content ideas, find suggestions for existing pages, and identify opportunities to improve click-through rates on low-performing pages. Users can test a single page or a group of pages before and after a change, or run switch tests to measure URL redirect impacts.

Pricing starts at $50 per month for a single website with unlimited users and 25 IL credits. The Medium plan covers 5 websites for $125 per month, while the Large plan supports 20 websites for $375 per month. Enterprise customers receive increased site allowances and custom terms with pricing available on request.

New users can try the platform for free for 14 days with no credit card required. During the trial, users can add up to 30 sites to explore the full functionality. A 1:1 onboarding call is included with the Medium plan to help teams get started quickly.

The tool helps agencies, in-house SEO teams, and digital marketers track on-page changes and manage their sites more effectively. It is designed for anyone needing to demonstrate the results of their SEO efforts to stakeholders using real data from Google Search Console and Google Analytics.

The platform uses internal linking credits from InternalLinking.com to run reports on its internal linking tool. Each month, users are assigned a specific number of these credits to test and analyze their site's internal structure and opportunities.

The company was originally launched as SanityCheck in November 2016 and rebranded to SEOTesting in April 2020. It has been operating for over a decade, evolving from a basic data archiver to a comprehensive testing and reporting suite for SEO professionals.

The platform includes specialized reports such as Content Decay to find pages losing clicks year on year, Cannibalization to spot pages competing for the same query, and CTR Opportunities to identify pages with impressions but too few clicks.

Users can test whether their changes affect AI-driven search by using LLM tests to see how ChatGPT, Claude, Perplexity, and Gemini send visitors to their pages. The tool also tracks question-shaped searches that hint at the prompts behind the clicks.

The monthly report is written in plain English and ties traffic changes to the tests run and Google updates that landed. It shows which page groups were hurt or lifted by updates, answering the question of whether a change was caused by the user or by Google.

The platform's team consists of three passionate SEO professionals who handle all support replies, new features, guides, and tutorials. Nick Swan, the founder, has been working in SEO since the days of AltaVista and Excite, and the team writes the code and supports users directly.

On Trustburn, the platform holds a rating of 4 out of 5 stars from 9 reviews. The rating split includes several 5-star reviews praising the team's knowledge and results, alongside some 3-star reviews that still highlight professional service and outstanding outcomes.

The platform is located in Bude, Cornwall, and serves SEO professionals, digital agencies, ecommerce teams, and in-house marketers around the world. It is a bootstrapped product built by a small team that focuses on making SEO measurable and proving data-led decisions.

Reviewers frequently praise the team for being knowledgeable, friendly, and professional, noting that the service helped improve website rankings and visibility. Some users also appreciate the straightforward snapshot of before and after data that makes it easy to demonstrate success to clients.

The platform integrates with Google Search Console and Google Analytics to provide accurate data without needing anything installed on the user's site. It also offers a daily watch on Search Console to track clicks, impressions, position, and sitemap changes in real time.