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Refact is a product development studio that helps non-technical founders and domain experts build online products. We combine product strategy, design, and full-stack engineering under one roof. We start with clarity—understanding what to build and why before writing code. Then we build it together in close collaboration, making decisions as we learn. Our partnership doesn't end at launch—we continue working together as your product evolves. Over the past decade, we've helped over 100 founders and domain experts build online products with millions of users and dollars in profit. Our average client relationship is over two years—not because they're locked in, but because the partnership drives results. We specialize in SaaS applications, MVPs, WordPress and ecommerce platforms, publishing systems, AI-powered tools, legacy modernization, and platform migrations. We serve media and publishing companies, education platforms, ecommerce businesses, consulting firms, membership organizations, and non-profits. Servic