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Average ratingGreat
4.0/ 5

Based on 9 reviews

533%
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333%
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Based on 9 reviews on Trustburn

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Sarah Martinez
Reviews 1

QualNow is an average company. I had a mixed experience with them. Some aspects were good, while others were not so great. The customer service was decent, but I was not satisfied with the product quality. It could definitely be improved. Overall, I would rate my experience with QualNow as average.

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About QualNow

Since the 1950s, marketers have relied on in-person interviews and focus groups as their primary way of gathering feedback from their target audiences. While these methods can be extremely valuable, they are often slow, difficult to coordinate and expensive.

Online qualitative approaches based around text-based messaging solve some of the problems with in-person methods. However, they lack the ability to “see” the consumer and read their non-verbal expressions, which is crucial to developing consumer insights.

With increased broadband/mobile internet access and video capabilities in almost every mobile phone, tablet and computer sold in the past five years, the time has finally come for marketers to adapt their methods and move their qualitative research online.