PureClarity

PureClarity is an award-winning personalization platform founded in 2014 that helps ecommerce businesses maximize sales through search and recommendations. It offers both B2C and B2B companies an easy-to-manage solution proven to increase online sales, average order value, and customer loyalty by treating customers individually rather than as a single group. The company is based in the UK and serves stores across the UK, Europe, and North America.

The Engweld customer reported an 11x return on PureClarity fees in revenue from recommended products between November 2025 and October 2026. Their data showed that 7.3% of online orders included a recommended product, and 4.4% of all online revenue came from these recommendations. These figures demonstrate the platform's ability to significantly boost sales through targeted product suggestions.

PureClarity operates on a pay-by-traffic model where pricing is based on monthly page views rather than orders or revenue. The Engage plan starts from £69 a month and includes Instant Search, On-Site Messages, and Checkout Upsell, while the Personalise plan begins at £149 a month and adds recommendations everywhere. There is no set-up fee, no contract, and a busy month costs nothing extra if your three-month average stays below the chosen size.

New users can start with a 14-day free trial on their own store before committing to a paid plan. Alternatively, they can book a 30-minute demo to see the platform in action on a store similar to theirs. The company also offers a two-month free period when billing annually, allowing businesses to test the full range of features without immediate financial pressure.

The platform integrates directly with major ecommerce platforms including Shopify, BigCommerce, and Magento 2 / Adobe Commerce. For other platforms or bespoke setups, users can create an account and add the PureClarity script. The company provides expert set-up and tuning support through the app or by email to ensure smooth implementation.

PureClarity provides several core features including Instant Search, product recommendations, on-site messages, and checkout upsell. It also offers personalized content campaigns that show each segment their own banners, along with analytics that report the specific orders and revenue each recommendation brings in. Segments allow merchants to choose who sees what based on pages viewed, basket value, and other criteria.

The platform allows merchants to pin, exclude, or hand-pick specific products for a launch alongside automatic recommendations. Users can also teach the search engine their shoppers' words and put chosen products or banners first for the searches that matter. This level of control ensures the tool adapts to specific business needs and customer behaviors.

PureClarity is designed for stores that want shoppers to find products faster and add more to their basket without changing their product pages. It is particularly suitable for businesses looking to increase average order value through targeted offers and instant search capabilities. The tool works well for those who need both search promotions and synonyms to improve user experience.

The support team is led by founders Peter Brooksbank and John Barton, who are hands-on across all aspects of the platform. They provide expert set-up, tuning, and advice on results directly from the specialists who design and build PureClarity. Support can be accessed via email or through the app, ensuring answers come from someone who knows the code inside out.

The Trustburn rating for PureClarity is 4.2 out of 5 from 12 reviews as of the latest data. Reviewers consistently praise the accuracy of AI-powered recommendations, the ease of use of the dashboard, and the responsiveness of the support team. Many users note that the platform has been a game-changer for increasing sales and improving the overall shopping experience.

PureClarity is registered in England and Wales under company number 14954365 with VAT number GB 443 0225 37. The company operates as PJC Commerce Limited and has been serving ecommerce stores since its founding in 2014. It is located in the UK but serves markets across the UK, Europe, and North America.

The platform includes a free-delivery nudge feature that shows each basket how far it is from free delivery, along with in-stock items that close the gap. Checkout upsell allows up to three recommended add-ons as shoppers head to checkout, helping to maximize the final order value. These features are part of the Engage plan and are designed to encourage additional purchases at critical moments.

The Personalise plan includes personalized banners and content that display a different banner or block of content for each segment. This feature allows merchants to tailor the visual experience for different customer groups based on their behavior and preferences. It is available in addition to the standard recommendations found in the Engage plan.

Some reviewers on Trustburn say the support team is very responsive and helpful, often noting that they are always available to assist with questions. Others mention that the dashboard is easy to navigate and provides valuable insights into campaign performance. The accuracy of the recommendation engine is frequently highlighted as a key factor in improving conversion rates.

The company offers a comparison tool that allows users to see how PureClarity stacks up against competitors like Nosto, Klevu, and Searchspring. This feature helps merchants understand the unique value proposition of PureClarity's approach to personalization and recommendation engines. It is available on the main website under the 'Compare' section.