Psb

Psb is a research and insights firm that helps CEOs, CMOs, product leads, and marketers make data-driven decisions through strategic research and disruptive methodologies. The company operates out of offices in Washington D.C., New York, London, Dubai, Portland, and Los Angeles, and has been in business since 1977 when Penn & Schoen was founded in NYC. It positions itself as a partner for the long haul, offering services like audience insights, communications strategies, and product innovation support.

Psb offers a wide range of services including brand and reputation building, audience insights, and communications strategies. They also provide tools for product managers to generate faster data on feature and price changes, as well as public affairs strategies to reduce risk. The company emphasizes delivering surprising outcomes and practical outputs through pioneering research models that are unique to their approach.

The company has a rich history dating back to 1977, having invented overnight polling and advising major clients like Microsoft and Ford. Notable milestones include becoming the agency of record for the US Census 2020 in 2017 and acquiring Stratesci in 2023 to enhance disruptive methodologies. They also invented Narrative Intelligence™ in 2024, an AI-enabled tool that pulls metrics from consumer stories.

Psb has a global presence with offices located in Washington D.C., New York, London, Dubai, Portland, and Los Angeles. The company describes itself as global, connecting the dots around the world, and serves clients across these major international hubs. Their extensive network of specialists operates from these specific locations to deliver technical precision and insight.

To get started, potential clients are encouraged to fill out a contact form on the website to discuss their specific challenge. The process involves identifying hidden customer needs and crafting compelling brand strategies that break through the noise. Clients can also use a secure upload feature if they have files to share during the initial consultation.

The company positions itself as suitable for CEOs, CMOs, corporate researchers, product leads, marketers, public affairs professionals, and strategists. It is particularly aimed at those who need to determine marketing spend, identify hidden customer needs, or make go/no-go decisions on product features. The firm claims to help clients make the impossible probable by breaking boundaries and smashing standard techniques.

Psb utilizes specific tools and methodologies such as Narrative Intelligence™, which is an AI-enabled tool for pulling metrics from consumer stories. They also leverage disruptive methodologies acquired through their 2023 acquisition of Stratesci. The platform itself is described as intuitive and easy to navigate, packed with useful resources for staying ahead in the market.

The company's approach involves framing the questions as hard as finding the answers, a belief they hold as part of their charter. They design pioneering research models that exist only once and drive for synthesis over summaries. Their goal is to deliver surprising outcomes alongside practical outputs to help clients craft resilient brands.

Psb has a history of advising major brands and political figures, including helping Labour secure a third term in 2005 and advising Microsoft during an antitrust lawsuit. They have also been featured in news articles discussing political federations and local governance issues, showing their reach extends beyond pure commercial research into broader societal impacts.

The company emphasizes that big, bold, brilliant research can be transformative, guiding their work with each other and with clients. They believe in making the impossible probable and smashing standard techniques to give clients the confidence to make tough decisions. Their mission is to bring decisions out of the dark with strategic research.

The website psbinsights.com is described as user-friendly, clean, and well-organized, making it easy to find resources and articles. Reviewers appreciate the wide range of insights provided, which help them stay updated with the latest industry trends. The site is considered an excellent resource for staying ahead in the market.

Psb is known for its ability to help clients make data-driven decisions and improve overall business performance. The platform provides invaluable insights that serve as a game-changer for many companies looking to gain a competitive edge. Users consistently recommend Psb for its ability to illuminate the path with data-driven insights during uncertain times.

You can reach Psb by phone at 3035347375.

On Trustburn, Psb has a rating of 4.3 out of 5 based on 12 reviews.

Psb has official profiles on Facebook.