Persona

Persona is a global recruiting and staffing partner founded in 2018 that helps businesses find, hire, and support exceptional talent through managed staffing and permanent placements. The company recruits from 98 countries across six continents, including Latin America, Asia, and Europe, with leading nations being the Philippines, Mexico, Brazil, and Colombia. They connect companies with elite talent in operations, finance, marketing, customer service, and more, aiming to help businesses grow with the world's best talent.

Persona offers two distinct ways to build a team: managed staffing and permanent placements. With managed staffing, they recruit talent and handle ongoing support such as admin, HR, payroll, compliance, tech support, and learning and development. With permanent placements, they find and match talent who join the company directly, allowing the client to handle employment and management themselves.

Persona is designed for founders, operators, and leaders who value speed, quality, and flexibility. They are a fit for anyone needing elite talent across operations, executive assistance, customer experience, marketing, finance, and more, whether that is one person or an entire team. The company positions itself as ideal for those who want to avoid the traditional hiring drag while accessing specialized skills.

The company uses a behavioral science approach founded by Stanford graduates to evaluate talent beyond resumes. They look beyond the job title to match candidates based on skills, experience, work style, and growth potential using quantitative assessments and structured interviews. This method allows them to often fill roles in under a week and consistently rank their talent in the top 5% at client companies.

Persona offers flexible engagement models including full-time, part-time, and hourly arrangements during the client's working hours. They provide month-to-month contracts for managed staffing to accommodate changing business needs, and can also offer temporary coverage. Clients can choose between ongoing support or direct hiring depending on their specific requirements.

Pricing for full-time, fully dedicated talent starts at $3,000 a month, though exact costs are tailored to the role. Factors influencing the custom quote include role complexity, specialized skills required, seniority level, and industry expertise. Persona emphasizes that their pricing is personalized to reflect the specific needs of securing elite talent aligned with business goals.

Persona has been operating since 2018, expanding globally over the years. They started in North America in 2018, expanded to Europe in 2019, and continued growing into Australia & Asia in 2020, South America in 2021, and Africa in 2022. This rapid expansion allows them to source talent from a vast network of 98 countries.

According to recent Trustburn reviews, Persona maintains a 4.1 out of 5 rating from 9 reviews. The feedback is recent, with the latest review posted on November 27, 2023, and the oldest on December 8, 2022. Most reviewers praise the user-friendly website, responsive customer support, and the outstanding quality of the talent pool.

A recurring theme in recent reviews is the high quality of the talent pool and the responsiveness of the customer support team. Users frequently mention that the platform is intuitive and easy to navigate, often describing their experience as amazing or top-notch. Reviewers consistently recommend Persona for those seeking reliable talent solutions.

Persona claims to often match clients with candidates in about a week, which is significantly faster than traditional hiring methods. They also note that clients consistently rank their talent in the top 5% at their respective companies. The company describes itself as having the best talent longevity in the industry to help clients never worry about retention again.

Persona differentiates itself by being founded on the science of understanding people, specifically through behavioral science. They look beyond the resume and interview to assess how candidates think, communicate, and work. This scientific approach is attributed to their co-founder, a behavioral scientist who previously worked at Walmart's behavioral science practice.

To get started, clients can visit the Persona website to hire talent or find a job. The process involves a discovery call to discuss needs, followed by a custom quote that considers role complexity and seniority. Clients can request a custom arrangement for their role, and the company handles the rest of the recruitment and support.

Persona serves a wide range of roles including executive assistants, administrative operations, marketing, accounting, human resources, design, and AI training. They provide talent at all levels, from managers and coordinators to analysts, specialists, and consultants. The platform covers generalists and administrative operations to meet diverse business needs.

Persona operates globally with a presence spanning six continents, recruiting mainly from Latin America, Asia, and Europe. Leading sourcing countries include the Philippines, Mexico, Brazil, and Colombia. Their reach extends to 98 countries, allowing them to find talent beyond local markets for clients worldwide.

Persona provides comprehensive support beyond just recruitment, including onboarding, continuous professional development, and retention strategies. They also handle administrative tasks such as HR, payroll, compliance, tech support, and health coverage for managed staffing clients. This ongoing support ensures the talent remains productive and aligned with the company's goals.