Perishly

Perishly is an eCommerce and marketing agency built exclusively for perishable food and agriculture brands, helping them simplify digital commerce and business operations. The company serves 12+ countries and specializes in verticals like meat and poultry, fresh produce, dairy and eggs, seafood, and food distribution. It offers a full suite of services including web design, paid media, ERP integration, and AI/ML automation tailored to cold-chain and catch-weight workflows.

The platform offers a flat monthly retainer pricing model with four tiers: Starter, Growth, Professional, and Enterprise. The Professional tier costs $299/month and includes unlimited products, advanced AI forecasting, full WMS with FEFO rotation, and compliance engines for FSMA 204 and halal requirements. All plans include SSL hosting, 99.9% uptime SLA, and unlimited customer support without per-subscriber fees.

Perishly was founded in 2011 by brothers James Whitfield, a farmer, and Daniel Whitfield, a software engineer. After 14 years and 92 active projects, they productized their custom work into a single platform serving 7 food verticals across the USA, Canada, Australia, and the Gulf States. The company claims to have built the platform from the ground up to solve specific industry problems like catch-weight pricing and cold-chain compliance.

To get started, visitors can book a free 30-minute demo led by a food industry specialist rather than a generic sales rep. The process involves submitting a form, receiving a calendar invite within 2 hours, and then attending a live platform walkthrough. There is no credit card required to start, and a 14-day free trial is available on all plans.

The company is headquartered in Austin, Texas, but operates globally with a presence in Dubai, London, and Houston. They speak English, Arabic, and Spanish, catering to international clients. Their team includes a co-founder who spent 15 years running a 400-acre mixed farm and another who built distributed systems at Silicon Valley companies.

Perishly differentiates itself by focusing on operations that need buyers today and subscriptions tomorrow, rather than just vanity metrics like impressions. They structure campaigns around actual order workflows, such as catch-weight inventory and cold-chain delays, which generic eCommerce platforms often fail to handle. Their paid media agency optimizes backwards from subscription conversion rates and wholesale inquiry costs.

The platform includes a built-in AI order intake engine that can parse orders like '3 cases ribeye, 2 halves lamb' and automatically confirm them. It also features a cold-chain compliance engine and WMS with FEFO (First Expired, First Out) rotation to prevent waste. Advanced route optimization and expiry intelligence are part of the Professional and Enterprise tiers.

The company claims to have helped clients achieve a 2.1× paid media ROI and an 18% average subscription conversion rate from paid campaigns. They also report a 67% wholesale inquiry attribution rate. These metrics are attributed to their specialized approach to separating DTC demand from wholesale inquiries and targeting audiences based on harvest windows and processing schedules.

The platform supports multiple payment methods including Stripe and PayPal, and handles complex billing like subscription boxes and wholesale price lists. It integrates with QuickBooks and Xero for ERP synchronization. The Professional tier allows unlimited channels for both DTC and B2B sales, while the Starter tier includes basic POS and email + SMS marketing.

The company states that their demo is personalized to the client's specific vertical, whether it is a wholesale produce market or a CSA farm. They emphasize that every demo is run by someone with real food industry experience who understands the nuances of different order volumes and compliance requirements. The entire booking process aims for an average response time of under 2 hours.

The platform is designed to handle unique food industry challenges such as catch-weight pricing, seasonal harvest windows, and cold-chain logistics. It also supports subscription billing and CSA management, which are critical for mid-size farms and CSA operators. The Professional tier specifically adds advanced AI intake and forecasting to address these operational complexities.

The company offers a 14-day free trial on all plans with no credit card required to start. They also provide a pre-demo questionnaire to help tailor the session to the client's workflow. The demo itself is live and takes place in the actual platform, not just slides, ensuring a clear understanding of the tool's capabilities.

The platform includes a compliance engine that handles FSMA 204, halal, and allergen requirements. It also features cold-chain IoT monitoring and full API access for enterprise clients. The Enterprise tier negotiates transaction rates based on volume and includes dedicated account managers and SLA guarantees.

The company has a history of building custom solutions for 4 founding clients including a Texas beef processor and a California CSA farm. They later expanded to international markets like Dubai and London. The platform now serves 92 active deployments across 7 food verticals, reflecting a strong focus on niche agricultural needs.

You can reach Perishly by phone at 1 (773) 788-3821 or by e-mail at info@perishly.com.