Paradelta Strategy - Business Growth & Continuous Improvement Advisors

Paradelta Strategy is an Australian management consulting firm that helps businesses regrow from a plateau, accelerate growth, or prepare for a sale. They combine tailored strategy with hands-on implementation in marketing, sales, brand development, operations, and financial reviews. Their team includes business strategists, brand equity builders, and technology gurus who work alongside client teams to identify opportunities and turn plans into action.

The firm specifically targets businesses that are financially stressed with shrinking capital or holding unmanageable debt, those wanting to increase revenue and scale up, and companies whose infrastructure cannot handle their rapid growth. They also assist SMEs that are overworked and tied to their workforce, as well as owners who work more in the business than on it. Additionally, they help businesses that have grown faster than their systems can support.

The ACE Business Growth Maximiser is a bespoke strategy process that analyzes, compares, and provides executional steps to grow an SME business. It can identify internal, external, and diversification opportunities, and in some cases, clients have achieved as much as 30% growth within a year due to this process. The package also covers project and task management for special projects like expanding product lines or creating new business entities.

Their brand equity building services include brand creation and updates, social media campaign management, SEO and content creation or updates, and dynamic email and SMS marketing. They also offer process road mapping and improvement, resource planning and management, and CRM development and configuration to ensure clients stay on track with their strategies.

The firm operates across Australia with specific locations in Brisbane, Sydney, Melbourne, and Adelaide. They assist businesses Australia wide and have international experience in North America, Europe, and Asia, requiring an understanding of local cultures and business practices in those regions.

The website states that they often find upwards of $20k in annual savings after their fees by looking at the efficiency of the business and its providers. They claim to help move many people from being in the red to being in the black, and they have found up to 8% in savings from a client's financial budget that helps grow the business.

They use a continuous improvement management approach to establish, monitor, update, and improve processes to maximize efficiency. This includes accountability and improvements to ensure clients stay on track with milestones and KPIs, as well as process road mapping and improvement to address manual or technical inefficiencies.

The firm offers technology, systems, and automation services, including CRM development and configuration. They also utilize dynamic email and SMS marketing tools to reach customers, alongside social media campaigns and SEO content creation to increase brand presence and sales.

Scott Williams stated, 'Paradelta Strategy provided the necessary ‘fresh eyes’ that helped challenge our thinking supported by a variety of paths for us to now pursue with greater certainty.' This reflects the feedback they aim to provide to their clients.

They state that if a business's annual growth rate is not higher than the inflation rate, the business is going backwards. They argue that increasing retained earnings by growing the business allows debt to be paid off sooner and makes investment in future growth easier.

They refer to the tendency of long-term owners to overlook items as 'myopic thinking.' They position themselves as being one-step in and one-step out of the business to provide an internal and external picture of how the business is truly operating.

Paradelta Strategy offers a free of charge consultation to learn about their approach to growing a business. Clients can schedule a Zoom consultation or call them between 9-5 Monday to Friday to get a quick chat and advice.

They claim that by using their services, clients skip over having to learn processes, continuous improvement, culture, sales, promotion, marketing, and technology themselves. This allows the SME business to grow while saving time and money, with a stated 95% customer satisfaction rating.

The team consists of experienced consultants with deep expertise gained as business growth consultants, business analysts, branding, and marketing consultants. They operate in both corporate and on-the-floor environments to create a working strategy that is continuously improved to increase business performance.

They address the question of whether a business needs a strategy by stating that as the business world grows, so do competitors. If a business is not competing against them, it will lose its market share over time, making a growth strategy essential to win and capture more of the market.