Narrative insights

Narrative Insights offers fractional consumer insights support to help brands uncover deeper consumer insights and assist research agencies in building stronger client connections. The founder, Brian Monschein, brings over 20 years of experience from leading global CPG, restaurant, and automotive brands. The service avoids the cost and lag of hiring a full-time researcher by plugging in quickly to execute strategic research. This approach allows teams to move faster, smarter, and with confidence without lengthy onboarding.

The business is designed for brands needing to build research toolkits, analyze competitors, understand core users, or establish product innovation feedback programs. It also serves research agencies by coaching their sales and customer success teams to convert client-side pain points into revenue opportunities. Clients can access services through diverse channels such as informative webinars, podcasts, conference presentations, and moderated 1:1 sessions. The team equips agencies with skills to adeptly handle client-side insights teams' needs.

Clients can start by booking a free discovery call through the contact form on the website. The process involves providing information via email or LinkedIn to initiate the conversation. There is no mention of a formal onboarding period, as the service emphasizes plugging in quickly without lengthy setup. The goal is to help the client move faster and smarter from the very first interaction.

The service covers product innovation, customer profiles, qualitative and quantitative concept/ad evaluation, attitude and usage, B2C and B2B guest intercepts, and DIY survey platforms. It also includes a segmentation approach specifically tailored for research agencies. These areas of expertise allow the firm to address a wide range of strategic research needs across different industries. The breadth of services ensures that both brand-side and agency-side challenges are met effectively.

The business is located in Moscow, Russia, and operates under the domain narrativeinsights.com. The founder, Brian Monschein, is a New England native who holds a BS in Marketing from the University of Connecticut. The company's social profile is available on LinkedIn for professional networking. The website also provides links to Spotify and other contact methods for potential clients.

The firm has been operating for over 20 years, with the founder having two decades of experience in research and brand strategy. The business was founded by Brian Monschein, who previously served as the Head of Consumer & Product Insights at Subway Restaurants. This extensive background ensures that the team brings proven processes and immediate impact to new projects. The long history of experience is a key asset for clients seeking reliable insights.

Clients can reach the company via the contact form on the website, which accepts email submissions. The founder also lists a LinkedIn profile and a Spotify link for potential communication channels. While a direct business phone number is not explicitly listed in the provided text, the website offers a way to book a free discovery call. These digital channels are the primary stated methods for initiating contact.

Reviewers consistently praise the team's professionalism, deep industry understanding, and ability to deliver high-quality insights. Many clients highlight the clear and concise presentation of data, noting the absence of unnecessary jargon or fluff. The reports are described as well-structured, insightful, and instrumental in making data-driven decisions. The attention to detail and responsiveness are also frequently mentioned as standout qualities.

The service is particularly suitable for companies that need to build a research toolkit or analyze competitors quickly. It is also ideal for research agencies looking to coach their sales teams on converting insights into revenue. The fractional model is perfect for those who want to avoid the expense and time of a full-time hire. The team's experience with CPG, restaurant, and automotive brands makes it relevant for these sectors.

A common theme among reviewers is the value of the insights gained for shaping business strategies and making informed decisions. Clients appreciate the comprehensive reports that provide a deep understanding of the target audience. The ability to present data in a clear and concise manner is a recurring positive point. The overall impact on business success and competitive edge is frequently highlighted.

The process begins with a free discovery call to understand the client's specific challenges and needs. The team then partners with the client to provide coaching, training, and diverse channel marketing. This includes moderated 1:1 sessions and customer advisory boards to uncover deeper client understanding. The goal is to equip the client with skills to adeptly handle their insights teams' pain points.

The business operates in the management consulting industry and focuses on helping brands and research agencies. The founder, Brian Monschein, has a background in leading all areas of research at Subway Restaurants. The company's approach emphasizes quick integration and immediate impact without lengthy onboarding. The service is delivered through a combination of direct consulting and educational channels like webinars and podcasts.

The official website of Narrative insights is narrativeinsights.com.

On Trustburn, Narrative insights has a rating of 4.2 out of 5 based on 9 reviews.

Narrative insights has official profiles on Linkedin.