Mount Everest Breweries Limited (MEBL)

Mount Everest Breweries Limited (MEBL) is one of India's fastest-growing beer manufacturers headquartered in Indore, Madhya Pradesh, with a strong manufacturing partnership with United Breweries. Since 1999, the company has built a reputation for brewing high-quality beers that combine innovation, craftsmanship, and consistent quality. MEBL produces a diverse portfolio of brands including STOK, Lemount, Mount's 6000, and Dabang.

The company's installed capacity stands at 20 million cases annually, with a state-of-the-art canning line described as one of the finest in the world. Setting up the brewery in just nine months was a key milestone, and they have expanded their reach to markets like Goa, Maharashtra, Delhi, and recently Assam, Tripura, and West Bengal. Their partnership with United Breweries allows them to maintain uncompromising global quality standards.

MEBL launched its first brand, Mount, in 2010, followed by Lemount in 2012 and STOK in 2020, establishing itself as a standout in the market. The company also commenced exporting beer to Dubai in 2021 and acquired Mysuru's Cheers Breweries to strengthen its portfolio. Total annual sales surpassed 4 million cases by 2016, reflecting strong market presence and customer trust.

Some users on Reddit say the modern beer production process at MEBL combines biology, chemistry, engineering, and human skill to create a complex manufacturing experience. The company emphasizes that every sip is crafted for those who live life with a bold spirit, aiming to create legends in a bottle. Their guiding compass is sustainability, focusing on reducing, reusing, and recycling to protect the environment.

The company offers a diverse portfolio of uniquely crafted brews, including STOK, Lemount, Mount's 6000, and Dabang, each positioned for different consumer preferences. STOK is described as a bold step forward, while Dabang is marketed with the tagline 'Dare to Win'. Mount's 6000 encourages customers to let their roar be heard, and Lemount is brewed for the bold.

MEBL operates from its headquarters at 4th Floor, BPK Star Tower, Above Shoppers Stop, A.B. Road, Indore – 452008, Madhya Pradesh. They can be reached via the general enquiries number (0731) – 4780400 / 490 or by email at info@meblindia.com. The business hours are Monday to Friday from 9:00 AM to 6:00 PM IST, and Saturday from 9:00 AM to 1:00 PM IST.

The company's journey began with a bold ambition to scale new heights in brewing, and they have been on an unrelenting climb since 1999 to create beers that leave a mark. They are more than a beer company, crafting experiences that rise above the rest and pushing boundaries across India. Their mission is to bring high-quality brews to every corner of India, from the heart of Madhya Pradesh to scaling new markets.

MEBL is committed to reducing, reusing, and recycling to protect the environment, ensuring that every sip is as responsible as it is refreshing. Sustainability is their guiding compass as they navigate this journey, making them a trusted name in the industry. They believe in brewing for a better tomorrow while maintaining uncompromising global quality standards.

The company's career page states that working with them is an adventure that pushes limits, sharpens skills, and shapes individuals into well-rounded professionals. Whether crafting strategies or brewing ideas, every step here is a step toward growth, inviting passionate individuals to pour their passion into what they do. They are always looking for talented individuals to grow with them.

The company's website requires users to be over 21 to enter, emphasizing that they do not share or forward to anyone underage. By entering the site, users agree to their Terms & Conditions and Privacy Policy. They also have a formal process for investor queries and media & PR communications through their dedicated pages.

MEBL's installed capacity increased to 10 million cases per annum in 2022–23, enabling greater scalability and reinforcing their presence in key markets. They unveiled Madhya Pradesh's first canning line in 2017–19, which helped increase production capacity to 7 million cases per annum. This state-of-the-art facility supports their goal of brewing excellence across India.

MEBL's partnership with United Breweries has allowed them to maintain uncompromising global quality standards, making them a trusted name in the industry. They have also collaborated with UBL since the start of commercial production, driving innovation in the industry. This collaboration is a key part of their strategy to scale new heights in brewing.

The company's website mentions that they are brewing for a better tomorrow and that success is enabling the culture of chill. They also highlight that their home base is rooted in Indore, reaching across India. Their media center provides press releases and media coverage, and they have a blog for the latest brews, stories, and updates.

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Mount Everest Breweries Limited (MEBL) was founded in 1999.