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Lasso is a server-side analytics tool designed for YouTube creators. It connects to a creator's YouTube account and tracks clicks generated from video descriptions in order to attribute sales that would otherwise be lost to ad-blockers or browser restrictions. The platform manages redirects, tracking domains, and analytics, capturing click data on its servers before redirecting viewers to landing pages. Lasso presents this information in a dashboard that shows attributed revenue and ROI for individual videos.
- Website
- lassotracking.io