Klozers

Klozers is a sales training company founded in 2014 by a practitioner with 40 years in enterprise B2B sales, including 5 years at Sandler. They design bespoke programmes for sales teams in the UK and internationally, focusing on SaaS, sales management, key account selling, telesales, and B2B lead generation. Every programme is built from interviews with top performers and delivered without slides, focusing on live deals. Certification is earned on evidence from each rep's own pipeline rather than just attendance.

The business operates out of four specific locations: a head office in London, offices in Austin, Melbourne, and Dortmund. They deliver engagements across the UK, Europe, the United States, and Australia, with one recent programme successfully running across 96 salespeople in seven different languages. Their UK head office is located at 124 City Road, London, EC1V 2NX.

Klozers offers several distinct services including Bespoke Sales Training, Sales Simulation, One Day Sales Training, Workshops, and Sales Kick Offs. They also provide Enterprise Sales Training and Gold Selling Standards. Their approach includes a Sales Simulation OS that uses customised scenarios built around actual deals, a Gold Selling Standards platform that embeds rules into pipeline reviews, and a Standards Platform currently in pilot to track execution changes in live deals.

The training methodology relies on five core principles: bespoke content researched from interviews, delivery in the team's own language, no PowerPoint slides with concepts applied to live deals immediately, certification earned on evidence from real accounts, and a manager embed plan to reinforce learning over 90 days. Modules are capped to ensure people absorb and apply concepts rather than just listening to lectures.

A key differentiator is their certification system, which is earned on evidence from live accounts over 90 days rather than simply attending a session. They also use a Sales Simulation OS with fully customised simulations built around actual deals, market dynamics, and competitive threats, featuring live scoreboard tracking and zero PowerPoint. Their Gold Selling Standards are written as explicit rules with evidence requirements embedded into pipeline reviews.

The training is delivered in the choice of language of the team, meaning an international team is not asked to learn to sell in a second language. They have experience working across the UK, Europe, the United States, and Australia, with a recent programme spanning nine languages. This ensures the programme is researched and built in the team's own language.

Every concept taught is applied straight away to one of the rep's own open accounts and captured into their own 90-day action plan. There is no PowerPoint; each module is capped so people absorb and apply rather than sit through a lecture, with practice happening on real accounts between sessions.

The programme starts with research rather than a template, surveying the team and interviewing leaders and top performers to identify what works. They then codify this into a standard the whole team can run, layering their own frameworks and experience built around the company's real deals, deal sizes, industry, and buyers.

Klozers has been in operation since 2014, founded by someone with 40 years in enterprise B2B sales. The founder previously spent 5 years at Sandler, one of the world's largest sales training organisations, before identifying the gap between traditional teaching and what drives results.

The business claims to be rated 5 stars from over 40 client reviews on their own site, though their Trustburn rating is 4.1 out of 5 from 12 reviews. On Trustburn, the most recent reviews are from July 2023, with the oldest dating back to December 2022.

The business provides a direct business phone number at +44 (0) 3000 230513 and an email address at sales@klozers.com. They also list specific addresses for their offices in London, Austin, Melbourne, and Dortmund for physical meetings or correspondence.

The founder has a background of 40 years in enterprise B2B sales across technology, financial services, and professional services, including 5 years at Sandler. They are also a TEDx speaker on trust in business relationships from 2014. The company was founded after seeing the gap between what gets taught and what drives results in real deals.

The company states they use the same methods to sell Klozers that they teach their clients, ensuring if it does not work in real deals, they do not teach it. They teach what they have proven works in their own pipeline under real pressure with real buyers, avoiding theoretical knowledge that does not change behaviour.

The official website of Klozers is klozers.com.