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About Juice Guru

Juice Guru Institute is an online education and certification program founded by Steve Prussack that trains individuals to become Certified Juice Therapists. The program provides professional training in juice therapy along with a methodology known as the Juice Guru Method, and includes access to a supportive community and practical guidance for applying the training in coaching, education, wellness programs, or juice-based businesses. The institute also offers related resources such as books, juicing recipes, a blog, a podcast, and wellness events. Prussack is described as an author, educator, and wellness entrepreneur who has worked alongside juicing pioneer Jay Kordich and authored multiple books on juicing. The program's stated aim is to help graduates build businesses, educate communities, and develop practices around therapeutic juicing, with more than 5,000 graduates referenced as having taken the training into their own work.