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The Credibility Gap

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About The Credibility Gap

The Credibility Gap is a sales training program developed by Jon Selig that aims to improve seller performance by using storytelling and humor frameworks. The program focuses on building sellers' subject matter knowledge, communication skills, and creativity to help them start conversations, listen more effectively, conduct discovery, and manage sales pipelines. It is designed for sales teams that already use sales frameworks and methodologies but need deeper industry fluency and the ability to articulate buyers' problems. The offering includes a consultation call with Jon Selig to discuss applying the program to a client's sales organization.