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A conta fecha? is a free online calculator created by João S Melim that helps users evaluate whether an acquisition investment balances out. The tool takes inputs such as average first-purchase ticket, contribution margin, media spend, other acquisition costs, and number of new customers, then computes unit contribution, customer acquisition cost, and post-acquisition contribution. It also offers a sensitivity simulation that varies the number of customers while holding other figures constant, and includes options to save the results as a PDF, load previously entered data, or store a draft locally in the browser. The page clarifies that the calculator does not project lifetime value (LTV), does not measure cash flow, and that revenue attributed to ads does not prove incremental sales, citing references from Sebrae and Shopify.
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- joaosmelim.com