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Joanna Spruijt · Fractional COO & RevOps Architektin

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About Joanna Spruijt · Fractional COO & RevOps Architektin

Joanna Spruijt works as a Fractional COO and RevOps Architect, building operational systems for founders, scale-ups, and private equity portfolios. She has been active in this field since 2018, drawing on earlier experience in global operations with companies such as Rio Tinto and the BOC Group, as well as founding her own brand, Mineralist. Her services focus on making business processes documented, repeatable, and measurable so that growth does not consume the founder's time. She describes her work approach as "AI-immer, Mensch-zuerst" (AI always, human first), emphasizing sustainable structures for growing companies.