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Indiegogo is a global crowdfunding platform founded in 2008 in San Francisco by Danae Ringelmann, Slava Rubin, and Eric Schell. It enables entrepreneurs and creators to raise startup funds across categories such as technology, design, film, and music, with project backers from over 235 countries and regions. The platform offers both "fixed funding" and "flexible funding" models, allowing project creators to choose whether funds are released only upon reaching their target or regardless of whether the goal is met. It supports global payment and currency settlement, project promotion, community interaction through updates and comments, and post-campaign reward fulfillment. Over the years, Indiegogo has expanded into enterprise crowdfunding services, partnered with manufacturing and logistics providers through its "Indiegogo InDemand" program, and established a presence in markets including China.
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