IMPCT®

IMPCT® is a creative and advertising agency based in Bordeaux that designs advertising content combining real-life filming with AI-generated visuals. The agency produces video ads intended for both paid campaigns and organic social media use, delivering formats adapted for horizontal platforms such as YouTube and vertical platforms such as Instagram and TikTok. It originated from Venezance, a Bordeaux studio that produces interviews and brand films for companies in sectors including luxury, in France and internationally.

The agency offers a 'Premier Spot' service for 900 €HT, which transforms a client's best Meta ad into a spot for CTV. This package includes a real-life shoot with cast actors, augmented by AI, resulting in one 20-second spot ready for CTV and its vertical version for social networks. Delivery for this specific spot is estimated to take 2 to 3 weeks.

Clients can book a 30-minute consultation to discuss their project, as indicated by the 'Réserver 30 min' call-to-action on their website. This meeting is the first step to converting a winning Meta ad angle into a memorable CTV spot. The booking process is designed to help clients understand the method before committing to a full campaign.

The agency's method involves three distinct steps: starting with the client's existing selling angle, developing a unique idea using AI to visualize the film before shooting, and then filming the actual content with a full cinema team. This process ensures that the final product is both authentic and creatively enhanced by artificial intelligence.

A 'Campagne' package costs 9,900 €HT and includes one shoot, two spots, and six videos ready for distribution. This option provides two different ideas derived from the client's winning angle, utilizing a real production team and actors enhanced by AI. The entire campaign is delivered in less than 4 weeks and includes pilotage of diffusion on TF1+.

The final deliverables include a 'film maître' written and shot for large screens like CTV (TF1+, M6+) and YouTube, along with shorter cuts for TikTok and other social networks. These formats are created from a single shoot, ensuring consistency across all platforms while adapting to different screen sizes and viewing habits.

IMPCT® serves markets including CTV (Connected TV) on platforms like TF1+ and M6+, as well as YouTube, TikTok, and Instagram. The agency specifically targets horizontal platforms like YouTube and vertical platforms like Instagram and TikTok to maximize reach across different digital environments.

The agency leverages AI technology to visualize the film before production and to augment the real-life footage, allowing for creative scenarios like a desert or a different era in a single day. This integration of AI with traditional filming allows for ideas that would be impossible to shoot otherwise.

The agency's history traces back to Venezance, a Bordeaux studio that has been producing interviews and brand films for luxury companies in France and internationally. IMPCT® builds on this foundation to offer both attention-grabbing advertising through its agency and brand content reassurance through its studio.

The 'Lancer mon premier spot' formula is described as the most chosen option by clients. It focuses on making a brand memorable on CTV and social networks by extracting two different ideas from a winning angle and using a real production team.

The agency provides a 'Bilan à J+30' or balance report 30 days after the project start, ensuring clients have a clear overview of the campaign's performance and progress. This reporting mechanism is part of their commitment to transparency and client support.

The agency aims to support client acquisition by combining attention-grabbing advertising with brand content reassurance. This dual approach is designed to help companies grow their market presence effectively.

The agency operates out of Bordeaux, France, and serves both domestic and international clients. Its location in Bordeaux is central to its identity as a creative hub for advertising and brand content.

The agency offers a 'Sur devis' or custom quote option for clients with larger ambitions, such as a mini-series with a recurring character or a premium large-format spot. This flexible approach allows IMPCT® to tailor the creation, production, and diffusion to the specific needs of the brand.

You can reach IMPCT® by e-mail at hello@impct-agency.com.