HMLDIN

HMLDIN is a web-based lead target calculator created by John Doherty for digital service providers earning $10,000 or more per month. It asks users six questions about their revenue goal, current revenue, client value, close rate, churn, and current leads to calculate the number of qualified leads needed per month. The tool also allows users to model different scenarios by adjusting their numbers in real time to see how changes affect their results.

The tool is designed for digital service providers who are doing $10k+ per month and need to reverse-engineer their revenue goal. It helps owners who have a revenue goal but no idea what it demands of their pipeline by providing a clear number in sixty seconds.

Users can start using the calculator immediately by answering six questions on the website. The number appears on screen right after submission, and users can keep changing inputs to watch the target move without any booking or ordering process required.

The math behind the calculator is transparent, described as four lines of arithmetic. For example, a business with a $360,000 goal, $14,000/mo now, $3,500 per client, 20% close rate, and 4% churn would need 25 qualified leads.

A qualified lead is defined as someone who took a call or received a proposal, not a newsletter signup or a LinkedIn like. Counting those other metrics would make the number lie to the user.

The tool helps users avoid being off by 3× in their lead targets, which often leads them to blame their marketing for issues that are actually due to incorrect calculations. It provides clarity to chaos by showing the actual gap between current and desired revenue.

The calculator factors in churn because losing 4% of revenue a month means roughly half of new sales just replace what left, so ignoring churn would make the target inaccurate.

The tool is part of Agency Growth OS and was created by John Doherty, who has two agencies built and sold, has coached 60+ owners, and added $60M+ in collective revenue.

The calculator is described as having no black box, with the math shown end to end so users can see exactly how their numbers are processed to reach their goal.

The tool is used to make growth easier by helping users model scenarios and see how changes affect their pipeline before making decisions.

The website states it is part of Agency Growth OS and includes a footer copyright notice for 2026 John Doherty.

The tool is available online at hmldin.com and does not require any additional software or installation to use.

The calculator is free to use and does not require a subscription or payment to access its features.

The official website of HMLDIN is hmldin.com.

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