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About HIC

HIC, also known as Hawaiian Island Creations, is a retailer of surfing and ocean sports gear based in Hawaii, operating since 1971. The company sells men's and women's apparel, surf accessories, paddle equipment, and kids' items through an online store, along with gift cards and surf wax, fins, and related products from various brands. It offers worldwide shipping and emphasizes apparel and equipment designed with island-inspired styling. The site also features seasonal sales and promotes its range across multiple countries.