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Hawklist is a marketing assistant tool that works with Shopify stores to recover missed purchase events and send them back to Meta and Google ads platforms. It captures server-side purchase signals that browsers drop before they reach ad algorithms, helping reconcile Shopify order data with ad platform reporting. The product provides alerts on return on ad spend, surfaces missed sales for Meta's Conversions API and Google Ads, and offers plain-language recommendations on which campaigns to pause, scale, or adjust. Hawklist is presented as a service aimed at Shopify merchants seeking to correct gaps between reported ad performance and actual sales.
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- heyhawklist.com