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Obsidian Logic

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About Obsidian Logic

Obsidian Logic is a Ottawa-based business operated by Jake Herscovitch (DJ Hersky) that offers three main services: a 90-day DJ mentorship program called The Blueprint, custom-built websites and digital tools under the BrainForge offering, and a Business Launchpad consulting package for new founders. The company builds websites in three days, sets up booking systems and CRM tools, and provides AI tools integration and training for small businesses. Obsidian Logic also operates a DJ service under the Beat Master DJ brand, performing at weddings, clubs, and corporate events. The business is positioned as a solo operation delivering operational tooling and client workflows to local entrepreneurs.