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About Heron Capital

Heron Capital is an investment partnership cofounded by brothers Ethan and Jared Gordon, who serve as managing partners of the fund. The firm publishes columns and perspectives through an Insights section on its website. It also offers a Founder Assessment, described as a performance-based exam that measures cognitive and behavioral characteristics associated with founder and chief-executive outcomes. The site provides a contact form and direct email and phone information for inquiries.