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About HELO UMKM

HELO UMKM is a digital platform based on geomarketing that is designed to support the growth and competitiveness of micro, small, and medium enterprises (UMKM) in Indonesia. It offers features including educational content, interactive maps, content creation assistance, and an AI-powered chatbot to help business owners improve their digital marketing literacy and strategy. The platform's stated vision is to become a leading digital platform that empowers UMKM through marketing education, geomarketing technology, and effective digital strategies aimed at global competitiveness. Its stated mission includes supporting UMKM in mastering practical digital marketing literacy, providing geomarketing-based solutions to map business opportunities and supply chains, assisting with creative promotional content using AI and digital design integration, and building an inclusive digital ecosystem for local entrepreneurs. The website is owned by Dynda Prista, a student at Universitas Negeri Malang.