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Design Portfolio

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What is Design Portfolio?

Design Portfolio is the personal website of Nicole Kim, a graphic designer based in Michigan. It showcases branding, illustration, visual identity, poster design, and wayfinding systems for clients like LaunchDarkly, BetterUp, Moon Cafe, and a local community organization. The site presents both completed projects and ongoing collaborations primarily dated between 2020 and 2026.

What recent projects does Nicole Kim currently showcase?

The portfolio highlights a 2026 new LaunchDarkly live workshop series and a centralized internal platform for business updates and enablement. It also features a 2026 Mischief creatures of AI Mission Control visual identity project and a 2026 Control Your AI Creatures illustration series. These recent projects demonstrate ongoing work with major tech clients.

What specific services and products are featured on the site?

Clients can view a 2023-Present gallery of blog graphics and a 2025-Present Ebook Design System for LaunchDarkly. The portfolio also includes a 2024-Present multi-year apparel collection for a local community organization and a 2023 private event at the Outside Lands music festival. These items illustrate the range of branding and illustration services offered.

How does Nicole Kim tailor her branding work for different industries?

The portfolio includes a 2021 rebrand for Moon Cafe, a Korean food and froyo restaurant that translates the joyful and cultural experience of eating Korean food. It also features a 2021 Call to Adventure branding and graphic illustration project for BetterUp, which introduced a magical and delightful hire orientation journey for new employees. These projects show how Nicole Kim adapts her style to different client needs.

What wayfinding and environmental projects has Nicole Kim completed?

The portfolio features a 2021 new wayfinding system for East Hall to create a cohesive and functional visual experience. It also includes a 2021 series of environmental posters to advocate against the use of single-use plastic bottles. These projects highlight her ability to design systems that improve navigation and promote environmental awareness.

What wellness and advocacy projects are included in the portfolio?

The portfolio includes a 2020 illustrative wellness guide with tips on ways to keep a healthy headspace when working at home. It also features a 2021 poster design series for Numbers Against Bottles. These projects demonstrate her focus on wellness and environmental advocacy through graphic illustration.

What events and immersive experiences has Nicole Kim designed?

The portfolio includes a 2023 private event with LaunchDarkly at the Outside Lands music festival. It also features a 2021 rebrand for Moon Cafe. These projects show how Nicole Kim creates immersive brand experiences for both digital and physical events.

What is the official website of Design Portfolio?

The official website of Design Portfolio is hellonicolekim.com.

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About Design Portfolio

Design Portfolio is the personal portfolio website of Nicole Kim, a graphic designer based in Michigan. The site showcases a range of design projects, including branding, illustration, visual identity, poster design, and wayfinding systems. Her clients have included LaunchDarkly, BetterUp, Moon Cafe, and a local community organization. Projects span branding and illustration work for products, ebook design, event materials, and a wellness guide. The portfolio presents both completed projects and ongoing collaborations, primarily dated between 2020 and 2026.