Designing with intention. Creating with purpose.

The business is located in Los Angeles, California, USA, and operates under the name Ghostfruit Design Studio. It offers digital brand design, visual storytelling, app development, and UX/UI design services. The studio's portfolio includes projects like Auralog and SnapMates, which focus on mood journaling and social connection features.

SnapMates is a Snapchat feature concept designed to make meeting new friends feel more natural. It matches people through shared interests and places them into small group chats to lower the pressure of one-on-one matching. Users can join interest-based group chats where conversation happens organically around common ground before deciding who they genuinely click with.

Auralog is a mood and music journaling experience that helps users see the connection between their feelings and what they are listening to. The onboarding flow starts with something personal, allowing users to choose a meaningful song, connect it to a memory and mood, and begin building their journal from there. The design uses soft pastels, rounded cards, and translucent layers to keep the experience reflective and warm.

Spillr is an anonymous social diary built for sharing thoughts without attaching one's identity. The launch campaign positions anonymity as a space for honesty and vulnerability, revealing private confessions in public spaces. The experience invites users to stop filtering themselves and post their first 'spill' to see what everyone else has been sharing.

The business specializes in creating low-pressure connection experiences, particularly through the SnapMates feature which prioritizes finding common ground before matching. This approach gives friendships space to form organically within a small community inside Snapchat rather than focusing solely on the matching process itself.

The Auralog experience connects music, mood, and memory in one reflective experience where users can log how they feel and create soundtracks. The goal is to help people understand not just what they listened to, but what those songs meant in the moment by noticing patterns over time.

The OOH campaign for Spillr brings private confessions into public spaces using bold, unfinished thoughts to spark curiosity around the app. Each ad plays with the tension between what people think privately and what they are willing to say out loud, moving from intrigue to interaction.

The design aesthetic for Auralog includes soft pastels, rounded cards, translucent layers, and a mix of serif and sans-serif type to maintain a reflective, warm, and human feel. This visual language supports the personal journaling aspect of the application rather than a data dashboard approach.

The business provides services in the computer software and design industries, focusing on digital brand design and visual storytelling. Their portfolio demonstrates expertise in creating experiences that people can connect with, ranging from app concepts to campaign designs.

The studio's website includes links to LinkedIn, Instagram, Mail, TikTok, and Twitter for communication and portfolio viewing. The contact email listed is hello@jaelin.me, which is used for inquiries and business correspondence.

The studio's portfolio includes specific projects like Auralog and SnapMates, which demonstrate their capability in app development and UX/UI design. These projects show a focus on creating meaningful digital experiences that blend functionality with emotional resonance.

The studio's approach to design emphasizes intention and purpose, turning ideas into experiences people can connect with. This philosophy is evident in the creation of features like SnapMates and the overall design of their digital products.

The official website of Designing with intention. Creating with purpose. is hellojaelin.blog.

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