Graze Craze

Graze Craze is a charcuterie franchise built around fresh assembly, catering, gifting, and events rather than a traditional restaurant model centered on cooking. Franchisees create boards, boxes, and grazing tables using meats, cheeses, fruits, vegetables, nuts, and other accompaniments arranged to feel fresh and abundant. The model requires no cooking, focusing instead on board assembly, curation, presentation, and service to serve corporate lunches, client gifts, and special occasions.

The brand launched in 2021 and celebrated the opening of its 100th location in 2025, marking a significant milestone for the company. It has since expanded across the United States and internationally into Australia, France, and Canada. With over 100 locations and support from United Franchise Group, the business continues to grow as a distinctive food franchise built around catering, gifting, events, and celebration.

Franchisees can serve customers through three primary revenue channels: retail and online orders, corporate catering, and event catering. Retail and online orders allow individuals and families to easily order boards for birthdays, game days, and holidays, while corporate catering helps owners build relationships with offices for meetings and recurring business occasions. Event catering covers showers, birthdays, fundraisers, and holidays, creating multiple reasons for customers to graze.

No cooking or food preparation experience is required to become a franchise owner. The comprehensive training program is designed for franchisees from every background, including corporate professionals, veterans, entrepreneurs, and career changers. Many top-performing owners came from business, sales, or service industries with no prior food experience, as the system focuses on following a process, managing a team, and building local relationships.

The business operates without a traditional restaurant kitchen, meaning there are no fryers, grills, hoods, or grease traps needed. This no-kitchen model focuses on assembly, curation, presentation, and service to deliver a consistent customer experience. By avoiding complex back-of-house operations, the model simplifies the process for owners while maintaining high visual standards for their boards.

A single-unit franchise opportunity requires a $49,500 franchise fee and a low investment of $175,000, with a high investment range up to $200,000. The model offers both single-unit and multi-unit opportunities to help owners scale their business. Franchisees receive systems and support from United Franchise Group to operate as part of a growing national network with over 100 locations.

Graze Craze locations are locally owned and relationship-driven, aiming to become the go-to charcuterie expert in their specific area. Owners build connections with businesses, schools, event planners, nonprofits, realtors, and venues to secure recurring orders. This local focus allows franchisees to tailor their offerings to the everyday occasions that bring people together in their community.

The brand is part of United Franchise Group, a family of franchise brands with over 40 years of experience and 1,800+ locations globally. This affiliation provides a clear reason to get into the market and become the local answer for easy, memorable catering. The support infrastructure includes training and resources to help owners understand how to operate the business and build local awareness.

News articles and web searches confirm that Graze Craze has opened locations in diverse areas such as St. Augustine, Fort Collins, and the Coachella Valley. The brand continues to expand its footprint with new shops in places like Great Falls and Murfreesboro. These recent openings demonstrate active growth and a strategy to capture local markets across the country.

The business serves a wide range of target markets including offices, companies, schools, nonprofits, realtors, and venues. It is designed for individuals and families looking for catering and gifting options that are easy to order and visually impressive. The model suits those who want to create handcrafted boards and grazing tables for meetings, client gifts, and everyday moments.

The process involves trained Grazologists™ using fresh ingredients and brand standards to arrange every order thoughtfully. This ensures the food feels special and polished enough for a corporate meeting while remaining fun enough for a birthday party. The system covers everything from board assembly and food safety to local marketing and building a corporate catering client book.

The brand emphasizes that its product does more than feed a group; it gets noticed, shared, and remembered. This helps owners build awareness through the moments they serve, making the boards conversation-worthy and social. The distinctive brand and clear local market niche are key features that differentiate it from other food concepts.

Graze Craze is located at 2121 Vista Pkwy, West Palm Beach, Florida.

You can reach Graze Craze by phone at 561-646-6606.

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